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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A) Increase the ad's cost per click bid
B) Change the destination URL of her ad
C) Increase the ad's cost per impression bid
D) Change her ad to an image ad

2. Fred is a consultant for several clients for their Google AdWords online campaigns. One of the
client's accounts is using the Manager Defined Spend. What will happen if Fred moves the account from his MCC to a new MCC that doesn't have access to the Manager Defined Order?

A) The client won't have access to the account.
B) Fred won't have access to the account.
C) Fred will receive an access denied message because he's not broken the link between the Manager Defined Spend and the Manager Defined Order.
D) The client's ads will stop serving within 30 minutes

3. How many characters are Google AdWords clients allowed to use in their destination URL?

A) There is no limit, as the destination URL doesn't show in the advertisement.
B) 35 characters
C) 1,024 characters
D) 75 characters

4. You have decided to put several of your Google AdWords accounts into a Manager Defined Spend.
With this approach, how will you be required by Google to pay for the billing?

A) Credit card
B) Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.
C) Check or Wire Transfer
D) Bank transfer

5. Which of the following is true about measure of conversion in AdWords?

A) 1 conversion (one-per-click) and 5 conversions (many-per-click)
B) 1 conversion (one-per-click) and 2 conversions (many-per-click)
C) 1 conversion (ten-per-click) and 2 conversions (many-per-click)
D) 0 conversion (one-per-click) and 5 conversions (many-per-click)

Solutions: