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Google Display Exam Practice Test Sample Questions:

1. Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

A) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
B) Use Google AdWords for search marketing.
C) Use the Google Content Network for niche placements.
D) Use Google AdWords with hundreds of comic-book based keywords.

2. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) Her ad is not a promoted video so it will always say "1" in this metric.
B) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
C) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
D) The metric of "1" actually means she was the only person with that keyword.

3. Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

A) It's the number of conversions that have happened from a video ad.
B) It's the cost of conversions that have happened after a user saw Bob's ad online.
C) It's the conversion rate for ads in the Google Content Network.
D) It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.

4. Examine the image below:

What tool is being used in the image?

A) Google AdWords Reporting
B) Google Analytics
C) Dynamic Logic
D) YouTube Insight

5. Thomas is working with Anne to customize their Google AdWords ad. Anne wants to make certain that her ads rotate rather than show the same ads over and over. How can Anne ensure that her ads will rotate when they're displayed?

A) Anne should choose the Optimize option in the Serving settings section of her campaign's Settings tab.
B) Anne should choose the Swivel option in the Advance settings section of her campaign's Settings tab.
C) Anne should choose the Rotate option in the Advance settings section of her campaign's Settings tab.
D) Anne should choose the Optimize option in the Advance settings section of her campaign's Settings tab.

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