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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?

A) All pages in the blog need to have the tracking code installed, not just the home page.
B) The poorly designed site is showing that people are leaving the site because the colors are drab and boring.
C) The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.
D) The tracking code doesn't work for blogs - only for static pages.

2. Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics?

A) Choose Traffic Sources, then Traffic Inbound, then Referring Sites
B) Choosing Traffic Sources, then Inbound Links
C) Choose Traffic Sources, then Referring Sites
D) Choose Reports, then Traffic Sources, then Referrers

3. Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike?

A) Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords.
B) Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling.
C) Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks.
D) Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad.

4. In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords?

A) You can see the details on the Networks tab.
B) You can see the details on your Account Performance Tab.
C) You can have the report emailed to you in .csv format.
D) You can see the details on your Keywords tab.

5. What Google tool would a webmaster prefer to use if they are getting lots of web traffic to their website but they want to convert even more customers?

A) Website Optimizer
B) Google Analytics
C) Google Analytics Benchmarking Service
D) Google AdWords

Solutions: