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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?

A) A dynamic list used to send list emails using the email template
B) An automation rule with a Match All match type
C) A completion action on the form submission
D) An automation rule with a Match Any match type

2. A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
What are three ways the Marketing Manager can create a new prospect?
Choose 3 answers

A) Manually add a prospect in Marketing Cloud Account Engagement.
B) Click the "Send to Account Engagement" button on a Salesforce Lead.
C) Set up an automation rule that creates prospects.
D) Add a completion action to assign to a user.
E) Import a .CSV file with the prospect's email address.

3. There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

A) Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B) Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C) Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D) Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

4. What can the GoToWebinar connector do?

A) Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar
B) Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement
C) Register prospects for GoToWebinar events
D) Display how long a prospect watched a webinar
E) Display registrations and attendance as activities

5. LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?

A) Custom Redirect
B) Marketing Cloud Account Engagement Form
C) Form Handler
D) Dynamic Content

Solutions: