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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which features ensure effective reporting in Adobe CJA for multi-channel campaign tracking?
(Select two.)
Response:

A) Data Source Linking
B) Identity Stitching
C) Campaign Priority Setup
D) Profile Merge Rules

2. Which Adobe CJA features support audience segmentation in reporting?
(Select two.)
Response:

A) Custom Data Views
B) Campaign Execution Module
C) Profile-Based Filters
D) Segment Overlap Tool

3. Which steps should be taken to optimize recurring report scheduling in Adobe CJA?
(Select two.)
Response:

A) Enable Data Retention Policy Checks
B) Use Report Delivery Logs
C) Define Specific File Formats for Export
D) Set Delivery Frequency Based on Business Needs

4. You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

A) Email 3 had the greatest average attributed order value per email click.
B) Email 5 is attributed $38.4 million in order value during the attribution window.
C) Email 2 generated the highest click-to-order ratio.
D) Email 4 was the last email clicked before orders totalling $54.3 million.

5. What filter container would you use for isolating a behavior in a specific section of your website?
Response:

A) Event container
B) Audience container
C) Session container
D) Person container

Solutions: